Brand & Web Designer Las Vegas

Isaac Figueroa

Brand systems, websites, and the products behind them, designed to be noticed and built to work.

Currently at CRTVLY and The Brand Department

Brand · Web · Systems

Design that earns the second look.

I’m a brand and web designer in Las Vegas. For six years I’ve built identities, campaigns, and websites for more than 500 organizations across the U.S., including nonprofits and small businesses.

Today I design brand, web, and internal systems at CRTVLY and design for The Brand Department.

Years designing
6+
Organizations & businesses
500+
Assets delivered
1,000+
See selected work

The approach

Every brand gets one glance to make its case. I design for that moment, and for everything that comes after it.

Selected work · 2021–now

Recent projects.

Identities, websites, and products, most of them built from zero. Each one starts with what the brand needs to say and ends with something people remember.

Brand Identity · CRTVLY

CRTVLY Brand Guidelines

The full identity for the creative team behind hundreds of church Sundays.

The full identity for CRTVLY, the creative team behind hundreds of church Sundays: an asterisk mark built to feel like forward motion, a black, cream, and orange palette, editorial type, and rules for everything from merch to the mobile app.

  • 24Page system
  • 3Core colors
  • 1Brand, every surface
CRTVLY brand guidelines cover
CRTVLY logo and asterisk mark
CRTVLY black, cream, and orange palette
CRTVLY typography
CRTVLY backgrounds and textures
CRTVLY stationery
CRTVLY crewneck, cap, and tote
CRTVLY website
CRTVLY mobile app
Cover

Product Design & Development · CRTVLY

CRTVLY Client Portal

A three-step request portal for churches that syncs straight to the design team’s Trello.

A portal where churches request design work in three steps, follow its progress, and find every final in one place. Requests land on the design team’s Trello boards automatically. Designed and built end to end, from the interface to the database.

  • 3Steps per request
  • 2Client & admin portals
  • LiveTrello sync

Campaign, Merch & Web · Victory Church

Reframe 2027

Key art, merch, and the website for Victory Church’s women’s conference.

The full campaign for Victory Church’s women’s conference, It Is Written: key art, stage slides, a five-post registration rollout, a collegiate merch line, and a website with a cinematic video hero and ticket pricing that switches by phase on its own.

  • 1Key art, every format
  • 8Merch pieces
  • LiveWebsite
View live site (opens in a new tab)
It Is Written, Reframe 2027

Web Design · Wave Creative House

Little Pilot

A proof-first website for a growth agency behind 20+ food and beverage brands.

The website for a growth agency that runs paid media, email and SMS, influencer, and creative for 20+ food, beverage, and personal care brands. It leads with proof, so the results do the selling.

  • 3.92xBlended ROAS
  • 20+CPG brands
  • 11.2MInfluencer reach
View live site (opens in a new tab)

Product Design & Development · Personal

Houraly

Time tracking, clients, and invoicing in one app. Designed, built, and shipped by me.

A live product for freelancers that connects time tracking, clients, projects, and invoicing in one workspace. I designed, built, and shipped it, and I run my own freelance business on it every week.

  • 0→1Built from scratch
  • 4Core modules
  • LiveIn production

More identity work

Brand Identity

Spark Pro Services

A modular mark built from four directional forms, a high-contrast color system, and vehicle and job-site graphics for a hands-on service company that needed to look capable from across the street.

  • 4Directional forms
  • 0→1Identity
  • 3Core touchpoints
View brand guide (opens in a new tab)
Spark Pro Services brand applications

Brand Identity & Merch

Billy Brunch NYC

A soft, muted teal brand built to stand out on a crowded New York feed, and merch designed to feel like a boutique find, not a restaurant giveaway.

  • 9Assets
  • 3Merch formats
  • 1Brand system
Billy Brunch social graphic Billy Brunch hoodie Billy Brunch signage

Brand Identity & Events

Chino Club

High-voltage yellow, electric blue, and rave-era type: posters, totes, and signage loud enough to own a room and collectible enough to keep.

  • 12Deliverables
  • 3Merch types
  • 2Event series
Chino Club poster Chino Club merch Chino Club signage
Portrait of Isaac Figueroa
Las Vegas, NV · English & Spanish

About

Concept to final file.

I started in church media, designing for hundreds of ministries a year, and learned to move fast without letting the craft slip. That work grew into full brand systems, websites, and the products that keep creative teams running.

I like owning the whole arc: the strategy, the identity, the site, and the tools behind it. When it’s done well, the brand and the experience feel like one thing.

Brand, Web & Systems Designer at CRTVLY. Designer at The Brand Department.

View my resume

What I do

Built to move people.

From a single campaign to a complete identity and the site that carries it. Every file is print ready, platform sized, and on brand.

Brand Identity

Logos, color, type, and guidelines that hold together on every surface, from a hoodie to an app icon.

Web Design & Development

Marketing sites designed around how people actually move through them, then built, tested, and shipped.

Product & Systems

Portals, dashboards, and internal tools that turn a messy workflow into a few clear steps.

Campaign Design

One idea carried across social, digital ads, out-of-home, and print, designed to land together.

Merch & Print

Apparel, signage, and collateral delivered print ready and spec’d for your printer.

Experience

Six years, one craft.

Full resume
  1. Now

    Brand, Web & Systems Designer

    CRTVLY (opens in a new tab)

    Brand guidelines, the client portal, and the systems behind a creative team that serves churches every week.

  2. Now

    Designer

    The Brand Dept. (opens in a new tab)

    Design for a branding and creative direction studio in Lancaster, PA, building identities and brand systems for established businesses and mission-driven organizations.

  3. 2025 – Present

    Founder & Creative Director

    Wave Creative House (opens in a new tab)

    A remote studio for brand identity, web design, and marketing design. Marketing sites end to end, including Assunta and Little Pilot.

  4. 2021 – 2026

    Creative Designer

    Church Media Squad (opens in a new tab)

    More than 1,000 design assets for 500+ churches and nonprofits nationwide, across brand, print, merch, and social.

  5. 2020 – 2021

    Graphic Designer

    Vive Media & Vibrant Media

    Social graphics, thumbnails, and campaign assets for multiple brands on fast turnarounds.

Available for select projects

Let’s work together

I take on a few freelance projects at a time: brand identities, websites, and campaigns. Tell me what you’re building.

figgycrtv@gmail.com +1 (702) 788-0115